Price is still key

The figures are out. September private home sales surge by 65% to 1,246 units in September compared to only 756 units in August. This figure is also less than half of the 2,621 units transacted in the same period in September 2012.

The total debt to service ratio have bit into the sales figures and this could mean weaker sales for The Hillford Condo in Jalan Jurong Kechil as the new TDSR framework might force buyers to rethink on buying a property.

Despite the less than expected performance in private new home sales, ECs continue to dominate in the market which paint a totally different story. ECs continued to do well with a huge percentage of the units continued to be sold on the 1st day. For example, the best seller was Hao Yuan Investment’s Sea Horizon in Pasir Ris which the developer has sold 317 units at a median price of $818psf.

As analyst attribute sales performance is tied closely to the location as well as the price, hillford condo might outperform many of the private new launches due to its proximity to beauty world mrt as well as the price as it is a 60years leasehold development.

Also, on top of that, developers have generally been launching new projects at below expectations due to the new TDSR framework. This might further reduce the price which will bring in more sales for Hillford Condo at Jalan Jurong Kechil.

Leave a Reply